Free guide to improve profit margins for online stores. 🚀 Read now


Sellingnomics, a publication by Konigle to help explain and evaluate cost effective growth strategies (aka scaling tactics) for online stores using research and data science.

Charm Pricing

This issue of Sellingnomics explains Charm Pricing and shares our analysis of over 1.5 million online stores across the world to evaluate the Charm Pricing Technique and answer the question does charm pricing work ?


Proft Margin

This issue of Sellingnomics talks about how you can protect profit margins on your online store.


Average Order Value

This issue of Sellingnomics explains why tracking average order value matters on your online store and how you can improve it.



In this issue of Sellingnomics, we understand why in e-commerce, everything seems to be on discounts. Is online selling even profitable ? How to run discounts and make money online.