Sellingnomics Issue information
This issue of Sellingnomics focuses on seasonal sales, which vary widely across markets.
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This issue of Sellingnomics focuses on seasonal sales, which vary widely across markets. In the United States, the most famous of these are Black Friday and Cyber Monday. In Asia, shoppers are more familiar with 11-11 and other same numbered days (12-12 9-9, 3-3, etc). Other markets may have their own occasions, unique only to them like the Freedom and Diwali Sale in India.
No matter the flavor of the sale, the opportunities that they present are universal. Online stores can organize promotions that generate tremendous revenue, win over customers from competitors, and create meaningful brand equity.