Nike.com gets an ~ 60 million visitors per month, as estimated by Ahrefs. DTC E-commerce brands can surely learn a thing or two from them, when it comes to conversion rate optimisation tactics.
Nike product photographs
One such tactic that caught our eye are the product photographs. For example, let's have a look at this Air Jordan 1 Low 's product photograph, like any other product photo across the entire website this shoe's listing too has the Shoe in focus due to the light grey background.