March 24, 2025

A/B Testing

Konigle makes it easy to conduct A/B testing on websites to see what improves conversions.

The average website conversion rate is less than 3%? This means 97 out of every 100 visitors are leaving without taking any action.

As the internet is getting increasingly hyper-competitive, relying on intuition is a costly gamble. A/B testing transforms website optimization from guesswork to data-driven precision. By systematically testing variations of layouts, calls-to-action, and content, businesses gain concrete evidence of what resonates with their audience and what doesn't. This allows for continuous refinement of the user experience, creating a significant competitive advantage over your competitors, who may be operating solely on assumptions. What's the result? Well, enhanced customer satisfaction and a tangible boost in conversion rates!

At Konigle, we understand the dire need for accessible tools that can boost a website's growth. While many reknown website builders rely on complex third-party A/B testing plugin integrations, we believe every business, regardless of size or technical expertise, deserves seamless access to powerful optimization capabilities. That's why we've developed a native A/B testing plugin that can empower all users with intuitive tools to help them make data-driven decisions and accelerate website goal achievement.

Konigle provides the ability to create multiple page versions of the same URL and conduct A/B testing without the need for external plugins or tools.

Adding page versions to conduct AB testing

Website owners can decide the preferred ratio that the page versions should be served on a search engine results page. Additionally, it is also just as easy to disable and/or delete the AB test if it is no longer required.

AB testing configuration within Konigle

Once the A/B test is set up, the same page version will be served to a user for 14 days. Views and click analytics are also available to help website owners understand the results of their A/B testing.

Frequently Asked Questions

A classic example of an AB test is an eCommerce website showing 50% of visitors a blue "Buy Now" button and the other 50% a green one to determine which color yields higher conversion rates.

A/B testing is most valuable when you need to make data-driven decisions to:

  • Optimize Conversion Rates
  • Improve User Experience
  • Enhance Marketing Campaigns
  • Validate New Changes

A/B testing is a method of testing a control (version A) against a variant (version B) of a webpage to determine which one performs better. It empowers data-driven decision-making, leading to significant improvements in conversions and user experience.

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