Content Pruning

Content pruning is the practice of removing irrelevant pages from a website to improve overall user experience and maximize crawl budget on search engines. Although not always true, but usually regularly pruning content based on improving understanding of your website visitors can help improve page rankings and organic traffic.

We regularly prune content on the Konigle website as we better understand our audience. For example, we have removed over 2,000,000 pages from our website and every time we remove them we see better indexing and improvement in traffic.

Search engines prioritize websites with high-quality and relevant content, so pruning weaker pages can significantly improve the visibility of performing pages and improve user experience. Additionally, search engines have a limited crawl budget for each website; pruning allows the more efficient use of crawl budget, leading to better indexing.

- Ashish Kumar, CMO Konigle

Overall, content pruning can signal to search engines that a website is actively maintained and hence has fresh content. This leads to a halo effect, where other pages on a website are also rewarded and overall traffic grows.

We know content pruning can be a big hassle, been down that road ourselves. Usually SEO professionals would use an SEO tool like Ahrefs or SEMRush to track page performance and then manually go find a page on a website and remove it. Usually this leads to the page still in a sitemap or broken links.

Hence, we decided to build a more convenient method of removing pages in bulk for websites built with Konigle.

The Content Pruning feature in Konigle allows the bulk removal pages at once just by simply uploading an Excel or CSV file containing the links to be removed from the website.

For those using SEO tools or Google Search Console, you can upload exported files from the tools directly and prune the content.