Free guide to improve profit margins for online stores. 🚀 Read now


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Margin is the difference in the cost of a product purchased by retailers to sell and the price a customer pays for the same product.

What is Margin?

Every online store and retailer sets a margin for every product. Basically, the margin is the profit generated after calculating all costs, which is expressed as a percentage. In short, It's an overall difference between generated revenue and expenses of items.

After buying items from the manufacturer or supplier for resale in your store, you must calculate the margin carefully for selling to customers.

For example, If you have an online store and purchase an item from a manufacturer or supplier for $50 and sell it to your customer for $75. Then the gross margin of that item is 50 percent.

Higher the margins better it is for your business but you should be cognisant of value based pricing to price your products well and maximise profits as well as provide a great customer experience.

With the help of the Konigle profit margin calculator, you can easily calculate target costs for a given profit margin for your Shopify store.

Different eCommerce margins?

There are several different margins commonly used by retailers to track. Every online store and product are different, and you will need to figure out good profit margins based on store or business.

1. Gross profit margins

The gross profit margin is tracking the profit made after deducting the costs of the goods sold (revenues against the COGS). It does not include any other costs like expenses or shipping costs.

Formula to calculate the gross profit margins are:

Gross profit margin = Revenue - COGS/ Revenue * 100

2. Operating profit margin

The operating profit margin mainly calculates profit after factoring in overhead costs, including labor, rent, utilities, and administrative expenses.

Formula to calculate the operating profit margin are:

Operating Profit = Operating income / Revenue * 100

3. Net profit margin

The Net profit margins calculate the profit after subtracting taxes, interest and any other relevant expenses.

The formula to calculate the Net profit margin is:

Net profit margin = Revenue - Cost / Revenue * 100

How to increase margins in eCommerce business?

  • Maintain expenses and operating costs of items.
  • Analyze every item's cost and margin
  • Build trust around your customers to sell more
  • Increase the average order value of the store
  • Don't price your products too cheap.
  • Use scheduled price changes to run discounts.
  • Use various tools provided that come bundled with Konigle.


Q. What is a good eCommerce margin?

Ans. According to NYU, the good gross margin for online retail is around 41.54% and the net margin is 7.26%.

Q. How to calculate the margin?

Ans. Using the formula of the Net, Operating, and Gross profit margins, you can easily calculate your business's margins.

Q. How to set a fixed profit margin on a Shopify store?

Ans. If you want to fixed profit margin on your Shopify store then please read the complete guide here.