Decathlon uses product-led SEO to reduce CAC

Decathlon uses product-led SEO to reduce CAC
Igor Dovgan

Igor Dovgan

May 15 2023


Content plays an important role in any Shopify store. It provides an opportunity to get to know your brand without selling, and is key to ranking higher on search engines and acquiring more backlinks. Decathlon is a prime example of using content for SEO

Content is one of the key reasons why people visit your site. It provides an opportunity for customers and potential customers to get to know your brand in a way that doesn't involve selling. Additionally, it's one of the easiest ways to rank for more keywords and acquire more backlinks. All these contributes to having a reduced CAC!

Decathlon shares useful content on having an active lifestyle and showcases their products at the same time. This not only helps highlight the importance of leading an active lifestyle but also helps readers visualise how their products can be used. This is a great way to position their products as a solution to the problems that were highlighted. With a blog page like what Decathlon has, it helps in spreading brand awareness and ranking high for SEO - both of which are imperative for an online store to do well as it reduces CAC.

The ability of a Shopify store to harness SEO depends if the pages on the store can be accessed by a Search Engine like Google. But most Shopify stores suffer from an SEO issue called Orphan Pages.

How to fix orphan pages on your Shopify Store:

If you're creating content pages to drive traffic on your Shopify Store and want to make sure that all the pages are getting indexed or seen by search engines like Google,

  1. Install Konigle on your Shopify store.
  2. From your Konigle dashboard go to reduce CAC, implement "Resolve orphan pages” tactic.
  3. Enable Resolve Orphan Pages Tool .
Igor Dovgan


Igor Dovgan

Igor Dovgan a digital marketeer, helps research and writes about tactics  that helps online stores implement tactics to reduce Customer Acquisition Costs.