Excel at Commerce

Excel at Commerce
Jatin Khosla

Jatin Khosla

July 21 2023

7
2
1.5k

Excel at Commerce is a podcast offering insights from brand operators in over 80 countries on e-commerce tactics and strategies. Guests share their experiences on how to make money online.

Excel at Commerce

Opening an online store is easy, but making real money is tough. To be able to make real money online stores need to excel at commerce. While Konigle makes it easy brands make real money at e-commerce through its storefront  and automation tools  used by both DTC & B2B brands in over 80 countries helping them do 100s of millions of dollars in GMV, and we share insights every day from what we learn at our tactics feed and reader apps on iOS and Android,  not a lot is heard from operators on the front lines working hard and smart building and running profitable brands. 

There's a lot to learn from their experiences, hence, we decided to reach out to them and have chats to gain insights from their work and share with our community of brand operators in over 80 countries in the Excel at Commerce podcast. Hope you all find it useful.

1. Understanding e-commerce shipping

In the Understanding e-commerce shipping episode we speak to Ross Brenner of  Profit Trust who explains how brands can reduce shipping costs and increase profit margins making use of shipping audit tools. We also have a wide ranging conversation where we speak about the future of e-commerce and offline retail. Lots of insights in this episode. 

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2. E-commerce in Vietnam 

In the E-commerce in Vietnam episode we speak to  Ngan Pham, is a Vietnam based digitalisation expert who also writes a newsletter on the Vietnam Digital landscape on LinkedIn to understand the E-commerce market in Vietnam. Why Vietnam ? Well.. Vietnam is projected to have ~70% e-commerce user penetration with a market size of ~71 million buyers by 2025, second only to Indonesia in South East Asia.While Indonesia gets a lot of attention by brands, solution providers and investors. Vietnam is not so well understood. Come explore  🇻🇳  with us in this episode.

Reading List

  1. Episode Summary : E-commerce in Vietnam
  2. Future of E-commerce in Vietnam :  Promising future of E-commerce in Vietnam

3. Understanding e-commerce marketing

In the Understanding e-commerce marketing episode we speak to  Alexandro Wibowo  who has a distinguished 23-year career driving transformative growth through technology and marketing. Based in Indonesia, he not only has insights to share about e-commerce, but also has the pulse of the fastest growing e-commerce market in South East Asia. Let's get a holistic understanding of e-commerce marketing and get to know what great looks like in e-commerce marketing.

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4. Selling expensive things online

In the Selling expensive things online episode we speak to  Mitchell Jiang  a 20 year veteran of e-commerce sales and marketing. Currently, working as a Vice President of RISIS, he has a deep understanding of both offline and online sales tactics, especially in selling high value items online. Let's try and learn from him how to sell expensive items online and much more.

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5. How to start an e-commerce business

In the How to start an e-commerce business episode we speak to  Michelle Fu, a Marketing Manager at SoftBank Corp, boasting a decade of experience in both B2B and B2C sectors. Having done both, start her e-commerce business and also work for a big corporation Michelle shares her unique perspective on the pivotal role pricing plays in the realm of marketing, shedding light on how it directly impacts sales generation, while also sharing interesting insights and her experience starting her own marketplace e-commerce business. Let's listen.

Reading List

  1. Episode Summary : Starting an online business

6. Brand positioning for e-commerce

In the Brand positioning for e-commerce episode we speak to  Fliss Newland, the Commercial Director and Global D2C Lead at WhatIF Foods. She is helping position her sustainable plant based milk brand in a competitive landscape where she has to content with incumbents and also bigger startups. In this chat we discuss SEO, SEM and also Gen Z mindsets. Let's try and learn from her experiences.

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7. How to build a brand

In the How to build a brand episode we speak to  Navalayo Osembo (Nava), Co-Founder and CEO of Enda Athletic. In this fascinating chat we went behind the scenes of how Enda is building a shoe brand out of Kenya and competing with the most well known brands in the US market. Lots of insights around building a brand from scratch, obtaining financing at the start, acquiring an initial customer base, and continue scaling the brand

Reading List

  1. Episode Summary : How to build a brand
Jatin Khosla

Author

Jatin Khosla

Co-founder, Konigle

Jatin is dedicated to building a vibrant and secure internet for anyone anywhere to participate in profitably. His other interests are to eradicate littering and building the most efficient motors.