How much to design a website in Singapore?

How much to design a website in Singapore?
Jing Liu

Jing Liu

Sept. 5 2023

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12.2k

Designing a website in Singapore in 2023 can vary in cost, depending on factors like number of pages, complexity, budget, technology used, retainer offered, grants, copyrighting needs, and graphic design requirements. Agencies now often bundle

If you are a business in Singapore, you might be curious about the cost of designing a website in Singapore. The answer to this question varies depending on who you ask. Traditionally agencies quote for a website design project by

  1. Number of pages
  2. Complexity
  3. Your budget
  4. Technology used
  5. Retainer offered
  6. Grants available
  7. Copyrighting needs
  8. Graphic Design requirements

More recently, agencies have also started to bundle in Marketing services such as Performance marketing or SEO and also partner with website builder software companies to sell their solutions as part of the package.

Cost of designing websites in Singapore in 2023

So that you do not have to go around asking we did a quick survey asking for quotes from over 30 different agencies in Singapore to come up with a general cost for designing a website in Singapore

One time cost

Here are some examples of the cost of designing different types of websites in Singapore, excluding cost of domain, hosting and email services

  • Basic one-page website: SGD 1,200 - 2,350
  • WordPress website: SGD 3,230 - 5,050
  • Fully customized website: SGD 5,000 - 75,000
  • eCommerce website cost: SGD 10,000 - 250,000

Yes, we have seen agencies quote SGD 250,000+ for designing an e-commerce website. In fact, we know of companies who have paid up to SGD 275,000 to design an eCommerce website.

Monthly maintenance costs

Apart from the above one-time costs, what we have seen is that once the website is live, agencies usually also provide maintenance services which include minor changes, bug fixes, which are yearly retainer contracts anywhere between SGD 5,000 - 15,000, with SGD 8,000 being a sweet spot.

Do note, while such contracts do include minor changes and improvements to the website any major new feature would usually require additional payment. In fact, we have seen businesses tell us that just to add a chat button on the website, an agency quoted them over SGD 3000.

Additional costs

We have also seen additional recurring costs such as

  1. Hosting fees
  2. Domain Renewal Costs
  3. SSL Costs ( cost of serving your website on https )
  4. Image storage and resizing API costs
  5. CDN costs
  6. Form API
  7. CRM integration
  8. Plugin costs
  9. Analytics Software costs
  10. Other Software library costs

We have seen all of the above add up to SGD 210 per month

A website alone does not get you sales

Just because you have a website for your business, does not mean you would get visitors on your website and eventually sales. For a website to get relevant traffic and sales, the website should be able to show up for relevant searches on various search engines, especially Google and now recently Bing.

Paid Marketing

One way to rank for searches is to create landing pages and run paid advertisements against those landing pages. Agencies typically charge a percentage of your ad spent and in Singapore agencies typically work with a business willing to spend at least SGD 10,000 in paid ads every month, while good agencies typically work with those willing to spend SGD 50,000+ on a monthly basis.

SEO

The most profitable way to rank for searches is to apply a data-driven approach to your website, which we at Konigle have used for ourselves and our customers.

Which is to figure out your ideal customer profile, find relevant keywords and content ideas that your ideal customer profile would like to read and regularly publish content on a technically sound website to capture this traffic. This approach leads to organic traffic , which eventually converts to leads and sales.

One example of such a customer is the highest-rated Hindu Priest in Singapore on Google My Business - Pandit Manoj Kumar, who captures demand for Hindu Priest Services via his website panditji.sg, that he runs on the Konigle website builder.

Using this website he regularly publishes answers to frequently asked questions, offers his deep insights on topics of religious significance and more.

One key feature that really helps him is the ChatGPT integration and the automatic keyword extractor in the Konigle CMS, that helps him publish content in English to capture demand in Singapore, though Hindi is his native language, apart from the content idea suggestions that he gets to publish on his blog. All of this without bothering about the technicalities of SEO and website architecture.

Sign up today with Konigle.

Bottom line

If you want to get a website fast or migrate your old website to a modern and high RoI platform, you can consider chatting with us to find a quick fit with reasonable pricing. Chat with us

Jing Liu

Author

Jing Liu

Jing Liu has experience in procurement and inventory optimisation and researches and writes about ways to prevent dead stock and improve profitablity.