Combine two tactics - giving discounts with Konigle and using Shopify Collections - to maximize the benefits of running a sale: make discounted products visible, induce FOMO with a countdown timer, and promote with email/SMS campaigns!
What happens when you combine 2 tactics: giving discount via Konigle + using the Shopify smart collections feature? Well, you end up maximising the benefits you can reap from running a sale! When discounted products are easily locatable in one collection, it not only makes these products more visible translating to more sales but also improves the overall customer experience. boAT Lifestyle does exactly this and more:
boAT Lifestyle has a "Daily Deals” smart collection that highlights products that are on sale for the day. On top of showing a compare at price, they also included a countdown timer that gives their customers a deadline, letting them know how much time is left before the deal is gone forever. The purpose of the timer is to induce a sense of FOMO, compelling customers to buy immediately.
You can do the same for your Shopify store, here’s how:
3. Under Pricing power strategy, implement the 'Run a flash sale' tactic.
4. Configure prices with the Bulk Price Editor tool. Tip: You can filter by. 'Stock’ to clear slow moving stocks and setting a validity period would start and end sales automatically
5. Before submitting the pricing change request, you can also use the same tool to add product tags like ‘deals’ in bulk so that these products are automatically added into the ‘Daily deals’ collection created.
6. You can promote your products by using email and SMS outreach campaigns built in the Konigle Bulk Price Editor Tool. It allows you to design both templates without having to rely on other softwares or apps like Klaviyo or MailChimp.
All in all, having a sales collection while running one comes with many advantages other than boosting sales, from attracting new customers, retaining existing customer, to offloading slow moving stocks.
Mr Mahmud, is a pricing zealot, studying customer behaviour and pricing strategies to provide insights and recommendations to help online stores optimize their pricing and increase profitability.