Understanding e-commerce marketing

Understanding the key components of a comprehensive marketing strategy can significantly enhance your profit margins in an e-commerce business. In this insightful chat,  Alexandro Wibowo, a highly experienced C-Level Growth Marketer in Indonesia with over two decades of experience shared his insights and practical experiences, shedding light on the importance of pricing and marketing . Join us as we delve into the world of digital business and discover how to maximize profit margins.

Topics discussed:

• Three mistakes in digital marketing to avoid
• Building a Comprehensive Marketing Strategy: Unleashing the Power of Social Media, Influencers, and Ads
• Maximizing Customer Lifetime Value: The Impact on Acquisition Costs
• The Art of Pricing in E-commerce: Maximizing Margins and Driving Sales 
• The Future of E-commerce: Embracing Evolution and AI

Listen to the episode

Key insights

1. Avoid these 3 mistakes to failure: short term thinking, illusion of traction, digital marketing as a magical solution

2. Components to a comprehensive marketing strategy: social media, online presence, customer engagement, offline activation, and influencer marketing

3. The intricate relationship between customer retention, customer lifetime value (CLV), and the cost of acquiring new customers (CPA)

4. Successful e-commerce brands employ tactics such as phased pricing, price-keeping automation, bundling, and negotiating for free shipping to achieve sustainable growth in the competitive e-commerce landscape.

5. Understanding and effectively leveraging AI as a tool to drive efficiency, enhance customer satisfaction, and unlock new opportunities in the ever-evolving e-commerce landscape are of paramount importance.

6.  Developing a pricing framework that aligns with the brand's narrative allows e-commerce merchants to differentiate themselves in the market.

About Alexandro Wibowo

Alexandro Wibowo has a distinguished 23-year career driving transformative growth through technology and marketing, he is known for his hands-on approach and unwavering commitment to excellence. As a C-level executive, he has leveraged collaborative leadership and stakeholder engagement to foster inclusive environments that value every contribution.