Mitchell has over 20 years of invaluable experience in the e-commerce industry. Currently serving as the Vice President of Sales at RISIS, based in Singapore, Mitchell plays a vital role in overseeing the growth and expansion of key departments, including e-commerce, wholesale, corporate, and export. His responsibilities encompass end-to-end product development, design, and sourcing, ensuring that RISIS maintains its position as a leader in the market.

With a keen eye for business opportunities, Mitchell excels in managing existing distribution partners while actively identifying, seeking, and developing new customer accounts both locally and overseas. His strategic approach to sales has contributed significantly to RISIS's success and market presence.

Prior to his current role, Mitchell held the position of Head of Sales, where he spearheaded the e-commerce, wholesale, corporate, and export divisions. This experience equipped him with a deep understanding of the intricacies involved in these sectors, enabling him to navigate challenges and drive growth effectively.

Mitchell's expertise extends beyond sales management. He also oversees sales, marketing, merchandising, and retail operations in SBG (Garden Shop @ Singapore Botanic Garden), demonstrating his ability to handle diverse responsibilities and deliver exceptional results.