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M-commerce

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M-commerce is the buying and selling goods or services through a mobile device(wirelessly) and all transactions are performed over a mobile device.


What is m-commerce?

M-commerce, also known as mobile commerce, involves using a mobile device (wireless medium) to conduct commercial transactions, including the shopping and sale of products.

As a form of e-commerce, m-commerce creates shoppers to make online purchases without needing to use a desktop (PC). With the help of m-commerce, shoppers can purchase anywhere provided there's a wireless internet provider available in that area.

Mostly is expected that the majority of orders will be made using mobile devices and in the coming few years it will be a boom. So, many online e-commerce businesses have already moved to the smartphone platform to boost their revenues and generate more sales.

What are the 3 Key things in m-commerce?

1. Browsing and buying: Similar to e-commerce shopping on a desktop, this source of m-commerce involves the shoppers browsing apps, clicking around the website through mobile, and making a purchase. Mostly, Nowadays this typically happened via particular apps or websites, but can also take place as a social media purchase on different platforms.

2. Convenience: Many of the orders that take place on smartphones aren’t just retail-related, and m-commerce is not restricted to e-commerce shopping. These orders include buying online food or delivery of some glossary items etc.

3. M-commerce payments: There are many ways to actually done an m-commerce purchase, and many times digital app wallets are growing in use for this. This purchase can be done with a single click or by putting in a pin.

Types of Mobile Commerce

Mobile Shopping: This type of deal makes online purchases like looking for Groceries, Daily essentials, and electronics.

Mobile delivery: This type of m-commerce with services related to ordering things.

Mobile Payments: This type mainly focuses on making payment transactions through apps.

Mobile P to P: This type involves sending money from one consumer to another, be it for purchasing a product or sending it to someone in need.

Advantages of M-commerce

  • Provide a better user experience.
  • It provides flexibility and an easy-to-use platform to conduct online transactions.
  • Increases the number of shoppers' retention by being easily accessible to them.
  • M-commerce has a very broad reach to customers.
  • M-commerce also helps eCommerce stores target customers according to their location and the type of device they use.
  • Convenient for shoppers to compare the pricing, and product reviews.
  • The costs of the store were also reduced.
  • M-commerce allows e-commerce businesses to reach shoppers at the right time, rather than every time.

Disadvantages of M-commerce

  • Existing technology to set up an m-commerce little expensive.
  • Mobile payment is still not available across many places in the world.
  • Sometimes there is the issue of security.
  • The possibility of a data leak.