Good customer service

Good customer service
Kiana Johnson

Kiana Johnson

Sept. 6 2023


Good customer service in e-commerce is all about providing a positive and helpful experience to customers; increasing sales, building loyalty, improving reputation, reducing churn, and saving money.

What is good customer service?

Good customer service in e-commerce is all about providing a positive and helpful experience to customers, whether they are shopping on your website, using your app, or contacting your customer support team.

Why is good customer service important?

1. Increase sales

Customers who have a positive experience with your customer service are more likely to make repeat purchases from you. In fact, a study by American Express found that 86% of customers are more likely to do business with a company again after having a positive customer service experience.

2. Build customer loyalty

Customers who feel valued and respected by your customer service team are more likely to become loyal customers. This means that they are more likely to continue doing business with you and to recommend your company to others.

3. Improve brand reputation

When customers have a positive experience with your customer service, they are more likely to speak positively about your company to others. This can help to improve your brand reputation and attract new customers.

4. Reduce customer churn

Customer churn is the rate at which customers stop doing business with your company. Good customer service can help to reduce customer churn by resolving problems quickly and efficiently, and by making customers feel valued and respected.

5. Save money

Good customer service can help you to save money in the long run by reducing the number of returns and refunds, and by preventing negative reviews and social media posts.

How to provide good customer service?

+ Be responsive

Customers expect to be able to get in touch with you quickly and easily, whether they have a question about a product, need help placing an order, or have a problem with their purchase. Aim to respond to customer inquiries within 24 hours, or even sooner if possible.

+ Be empathetic

Put yourself in the customer's shoes and try to understand their needs. Be patient and understanding, even if the customer is upset or frustrated.

+ Be accurate

Make sure that your customer service representatives are accurate in their responses and that they provide the correct information. This will help to build trust and confidence with customers.

+ Be solution-oriented

Focus on finding solutions to customer problems, not just on apologizing for the problem. Offer clear and concise instructions on how to resolve the issue, and follow up to make sure that the customer is satisfied.

+ Be personalized

Personalize your customer service interactions as much as possible. This could mean using the customer's name, referring to their previous purchases, or sending them a follow-up email after their order has been shipped.

+ Go the extra mile

Sometimes, going the extra mile for a customer can make all the difference. This could mean offering a refund or replacement for a damaged product or giving the customer a free gift.

Additional tips

  • Offer multiple ways for customers to contact you. This could include live chat, phone, email, and social media.
  • Make sure your customer service team is well-trained. They should be familiar with your products and services, and they should be able to handle a variety of customer inquiries.
  • Measure your customer service performance. This will help you to identify areas where you can improve.

Learn more

Kiana Johnson


Kiana Johnson

Kiana Johnson helps online stores with insights and recommendations to implement Customer Life Time Value improvement tactics