Customer Profiles

Your website customer can now update basic profile information and marketing alerts. Just visit /account/profile to access the page. 

Benefits of this feature

1.  Increased Customer Control and Ownership

• Customers feel more in control of their experience by being able to update their information. This can lead to increased satisfaction and trust.
• Customers can ensure their contact details, preferences, and other information are accurate and up-to-date. This is crucial for things like receiving order confirmations or targeted promotions.

2. Reduced Workload for Businesses

• By allowing customers to update their information, businesses can reduce the workload on their customer support teams. This frees up resources for other tasks.

3. Improved Personalisation and Convenience

• Websites can use profile information to personalise the user experience. This might involve showing relevant product recommendations, content, or deals based on customer demand (i.e. what was added to the customer's wishlist).