Kylie Cosmetics : Case Study

Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits on November 30, 2015 before getting renamed to Kylie Cosmetics and selling a variety of other products.

According to SEMRush, Kylie Jenner's Shopify store, Kylie Cosmetics gets 838.5k visitors worldwide. How does Kylie Jenner use Shopify to this extent of success? Here's how:

1. Back in stock alerts

In order to avoid stockouts, you must first understand the selling patterns of your products and stock up accordingly. This can be achieved through proper inventory management. Even by doing so, short gaps of stockouts are unavoidable. During those times, it's crucial to have a system in place to avoid losing sales. This is achievable with Back in Stock Alerts.

Kylie Cosmetics uses back-in-stock alerts so that interested customers can opt in to be notified when the cosmetic product is back in stock via Email or SMS. Customers will be alerted and brought back once a product is back in stock. This is a way to boost sales, provide positive customers experience and grow your subscription list.

All these can be easily implemented with Konigle's Inventory Management tool and Back in Stock Alert tool.

Here are some videos on how you can make use of the tools effectively:

2. Compare at price

The "compare at" price is the product's original price on a product listing when it is on sale. Customers will see it crossed out next to the discounted price. This is an effective way to help customers see the difference between the current price and the original price, and to show them the amount of savings they will be incurring.

If you would like to add or edit Compare at prices, the Konigle's Bulk Price Editor tool can help you do it easily.

Here's a video on how to do it:

3. Sales catalogue

Kylie Collections has a dedicated Sales collection page that quickly highlights products being sold at a discounted price for bargain buyers. This is a good way to boost sales from people who wants to jump on the "Kylie trend” bandwagon but yet also looking for a cheaper alternative to get discounted cosmetics.

If you would like to implement this on your Shopify Store, you can use Konigle's Bulk Price Editor tool to add tags on discounted products as you edit prices and make them show up on the Sales Collection Page.

Here's a video on how you can use the Konigle Bulk Price Editor:

4. Limited edition

Another critical element of Kylie Cosmetics' success is its use of limited-edition drops. This strategy involves releasing small batches of new products, often with unique packaging or special features. It creates a sense of urgency and FOMO around the brand, as customers know these products will only be available for a short time. Additionally, the limited-edition drops keep the brand fresh and exciting as customers eagerly anticipate the next release.

5. Product Launch

Kylie Cosmetics lets their consumers know the release date for their new product, which induces anticipation and buzz.

You can inform your subscribers of an upcoming launch with the Konigle's Bulk Price Editor tool by scheduling draft products to become active at a designated time. Then creating email + sms campaigns to reach out to them.

6. Bundling

Product bundling is the practice of offering a package of several products at a reduced price, either as an upsell or cross-sell. It creates compelling value proposition and is an effective method to increase sales, AOV, reduce backstocks and build customer loyalty, as they get to try out more products at once.

Kylie Cosmetics bundles various shades of the same item and sells them at a cheaper price compared to buying each shade individually. This method works especially well for beauty brands as consumers would want to be able to switch between various shades for a different look.