Our speaker shares insights on obtaining initial sales and carving out a niche in a competitive market by researching the target audience, defining unique selling points, and analyzing competitors to price strategically. read more
Michelle Fu, a seasoned marketing manager with over 10 years of sales and marketing experience in both B2B and B2C sectors. Michelle has a proven track record of leading successful marketing campaigns and driving growth through integrated Omni channel digital marketing strategies.
Recent posts by Michelle Fu
E-commerce businesses must adapt their strategies to maximize success. Charm pricing, data-driven marketing, and effective advertising channels must be implemented strategically to drive revenue growth and customer acquisition. read more
E-commerce operators need to use data-driven decision making, balance pricing strategies and sustainable practices, and build brand loyalty to ensure long-term success. read more