Although often confused, Growing a business is not the same as Scaling a business. Growth refers to increasing revenue, hiring more employees etc. A growing business may also be making losses etc. While Scaling on the other hand, means running a business such that you are growing revenue at a faster rate than adding costs, which is growing efficiently or profitable growth. If a business is growing without scaling, both the profit margins and customer experience suffers.
The difference between growth vs. scale in a business and how to apply scaling techniques to your online store.
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