What is remarketing?
Remarketing is a technique to encourage users who have already interacted with your business to take action.
Remarketing and retargeting are similar in appearance but there is a huge difference between them which is very important to understand. Many people misunderstand remarketing and retargeting as the same, which creates confusion.
Remarketing is actually used to engage customers through email. The purpose of remarketing is not to drive the customer toward a direct purchase. In fact, if seen in the traditional way, remarketing is used to upsell a service renewal, product, or accessory.
It also serves to remind users about their purchase history using information. Most of the remarketing happen in email marketing but sometimes paid advertising is used to target the user.
Why is remarketing used?
Remarketing is an important concept of digital marketing, with the help of this trust is created among the customers about the brand, which is very important from the business point of view.
Launching a new product or business process takes time to reach the customer and build trust with it and sell it back to the same customer.
Most of the users like to take things from a particular brand, it is challenging to sell a new brand or product to the customer in time, that is why it is important to remarket so that customer remains to trust the new product of the same brand.
Benefits of remarketing
Reach Targeted Audiences: With the help of remarketing, you get an idea about your targeted audience (eg, Which one like shoes, who like t-shirt most, or who want to renew services) to reach with perfect upsell content for them. It will build customer trust around you.
Also, Konigle's Abandoned Cart Recovery helps you with human agents to engage shoppers who have abandoned carts in your store, by chatting with them over SMS.
Increase Conversion Rates: If you engaged with the audience automatically high conversion rate will increase day by day. Remarketing helps you to easily convert the same user who already purchases the same product or service.
Drives higher ROI: If your customers have already shown interest in a particular product or service then remarketing helps you to concentrate your promotional efforts toward customers and translates into more ROI (return on investment).