LEGO's Coming soon tactic for boosting conversions

LEGO's Coming soon tactic for boosting conversions
Maxwell Reed

Maxwell Reed

June 13 2023


LEGO uses "Coming Soon" tactic to increase conversions, and create buzz and anticipation for new releases. This keeps customers engaged, sets the stage for successful product launches and hence drives sales.

With the "coming soon" tactic, LEGO aims to increase their conversion rates. By teasing their audience with sneak peeks and hints, they are creating buzz and anticipation for their upcoming releases. This approach is highly effective in enhancing customer engagement and driving sales.

The "LEGO Star Wars Advent Calendar” can be found in their Coming Soon collection and has already piqued the interest of many customers, even though it will only be available on September 1, 2023. This is a great example of how businesses can use anticipation and excitement to create more effective marketing campaigns that leads to increased conversions. By keeping their customers engaged and guessing, LEGO is setting the stage for a successful product launch.

Implement this "Coming Soon” tactic to build anticipation before a product launch! Here's how:

  1. Go to your Shopify Admin to create a new automatic 'Coming Soon’ collection that automatically adds products with tag ‘coming soon'.
  2. Ensure that your product's inventory is set to '0'.
  3. Install Konigle on your Shopify store.
  4. Go to the Bulk Product Editor tool to add product tags in bulk. i.e. ‘coming soon’
  5. These products should appear under the Coming Soon collection as a sneak peek for your customers.
Maxwell Reed


Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.