Retail operations will act as touchpoints to initiate customer interest, leading to subsequent online purchases. It is important for brands to recognize that building an online presence requires effort and strategic marketing. read more
Recent posts by Ross Brenner (ProfiTrust)
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DTC merchants should embrace technology to reduce shipping costs and increase efficiency. Leverage automated systems to audit, analyze, and identify potential mistakes or overcharges. read more
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Brand building goes beyond the mere existence of an online store. Successful brands invest in user experience, marketing efforts, customer retention strategies, and addressing cart abandonment issues. read more