Product-led SEO is a powerful content strategy that focuses on creating content to attract organic traffic. It involves taking a customer-centric approach by highlighting how products can solve customer pain points, and improving conversion. read more
Lululemon runs a "We Made Too Much" clearance sale to clear slow-moving stocks, giving discounts to off-season items they may have over-estimated the demand for. They list a compare-at price beside the selling price so customers know the amount read more
GWP is a marketing tactic where customers get a free gift for buying a product or spending a certain amount. Estée Lauder offers a 7-piece gift worth $165 with any $45 purchase. This increases sales and AOV, and reduces CAC. read more
Kiehl's provides online & in-store services to help customers find the right products & increase AOV. These incl. virtual skin consultations, skin readers, personalized skincare routine finder & online store reservations for physical outlets. read more
Businesses run promos on national holidays to attract customers and boost sales. Levi's Singapore is offering $58 off when customers spend over $230 creating positive associations with national pride, resulting in lower CAC and higher conversions. read more
L’Occitane en Provence makes use of "Subscribe and Save" by providing customers with 10% discount off subscriptions + free shipping on recurring orders, resulting in increased Customer Lifetime Value and Average Order Value. It benefits both customers read more
Blue Apron offers $110 off + free shipping for email address, a tactic that can improve conversion rates, boost sales, and expand email list. It also includes a countdown timer to create urgency and FOMO. read more
