Compelling eCommerce Landing Page

Compelling eCommerce Landing Page
Maxwell Reed

Maxwell Reed

Aug. 31 2023

12.7k

E-commerce landing pages are standalone webpages designed to convert visitors into customers. They are typically tailored to a specific marketing campaign or offer and contain persuasive elements such as a headline, image/video, sales copy, and CTA.

What are e-commerce landing pages?

An e-commerce landing page is a standalone webpage designed to convert visitors into customers. It is typically created for a specific marketing campaign or offer and designed to be as persuasive as possible. In fact, a study by Salsify found that 87% of shoppers rate product content extremely or very important when deciding to buy.

Example of a landing page that makes people want to sign up, Netflix.com
Example of a landing page that makes people want to sign up, Netflix.com

Why should you have a compelling landing page?

1. To target your audience

A well-targeted landing page can help you reach the right people with the right message. By creating a specific message tailored to the needs and interests of your target audience, you can ensure that your landing page resonates with the people who are most likely to become customers. This can help you to build a strong relationship with your audience and establish your brand as an authority in your industry.

In addition, a well-targeted landing page can help you gather valuable data on your audience, such as their demographics and interests, which you can use to refine your marketing strategy and improve your overall business performance.

2. Build trust and credibility

Having a landing page that contains important and relevant information makes a business look more credible and people are more likely to buy from brands they trust.

3. Generate leads

When your landing page contains valuable information that makes potential customers want to leave their contact information, you can stay in touch with potential customers and nurture them until they are ready to buy.

4. Improve SEO

A well-optimized landing page can help improve your search engine ranking, leading to more traffic to your website.

5. Increase conversions and Return on Investment (ROI)

All of the above combined, leads to a common outcome - increased conversions and ROI.

How to create a compelling landing page?

One of the most important best practices when creating e-commerce landing pages is to ensure that they are targeted to a specific audience and focus on a single conversion goal.

Components of a compelling landing page

+ Headline

Your headline should be clear, concise, and attention-grabbing. It should tell visitors about the page and why they should care.

+ Image or video

High-quality and relevant to the offered product or service. It should grab visitors' attention and make them want to learn more.

+ Sales copy

The sales copy should be clear, concise, and persuasive. It should highlight the benefits of the product or service and why visitors should buy it. Note: It should also be free of jargon and technical terms.

The CTAs on your website should be clear and concise. It should tell visitors what you want them to do, such as "Buy Now" or "Sign Up for a Free Trial.”

Example of a good landing page: SEMRush.com
Example of a good landing page: SEMRush.com

To all the beginners who are just starting your online store, all of the above-mentioned can be easily implemented with Konigle. Just reach out to us for an inquiry!

Additional tips

1. Target your audience

To create a landing page that is relevant and persuasive, you need to know who you are trying to reach and what they are interested in.

2. Focus on a single conversion goal

What do you want visitors to achieve on your landing page? Make sure that everything on the page is focused on helping them reach that goal.

3. A/B Testing

Test different versions of your landing page to see what works best.

Learn more

Maxwell Reed

Author

Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.