E-commerce landing pages are standalone webpages designed to convert visitors into customers. They are typically tailored to a specific marketing campaign or offer and contain persuasive elements such as a headline, image/video, sales copy, and CTA.
What are e-commerce landing pages?
An e-commerce landing page is a standalone webpage designed to convert visitors into customers. It is typically created for a specific marketing campaign or offer and designed to be as persuasive as possible. In fact, a study by Salsify found that 87% of shoppers rate product content extremely or very important when deciding to buy.
Why should you have a compelling landing page?
1. To target your audience
A well-targeted landing page can help you reach the right people with the right message. By creating a specific message tailored to the needs and interests of your target audience, you can ensure that your landing page resonates with the people who are most likely to become customers. This can help you to build a strong relationship with your audience and establish your brand as an authority in your industry.
In addition, a well-targeted landing page can help you gather valuable data on your audience, such as their demographics and interests, which you can use to refine your marketing strategy and improve your overall business performance.
2. Build trust and credibility
Having a landing page that contains important and relevant information makes a business look more credible and people are more likely to buy from brands they trust.
3. Generate leads
When your landing page contains valuable information that makes potential customers want to leave their contact information, you can stay in touch with potential customers and nurture them until they are ready to buy.
4. Improve SEO
A well-optimized landing page can help improve your search engine ranking, leading to more traffic to your website.
5. Increase conversions and Return on Investment (ROI)
All of the above combined, leads to a common outcome - increased conversions and ROI.
How to create a compelling landing page?
One of the most important best practices when creating e-commerce landing pages is to ensure that they are targeted to a specific audience and focus on a single conversion goal.
Components of a compelling landing page
Your headline should be clear, concise, and attention-grabbing. It should tell visitors about the page and why they should care.
+ Image or video
High-quality and relevant to the offered product or service. It should grab visitors' attention and make them want to learn more.
+ Sales copy
The sales copy should be clear, concise, and persuasive. It should highlight the benefits of the product or service and why visitors should buy it. Note: It should also be free of jargon and technical terms.