E-commerce Email List

E-commerce Email List
Kiana Johnson

Kiana Johnson

Aug. 31 2023

11.1k

An E-commerce Email list is a collection of email addresses of customers and potential customers who opt-in to receive messages from an e-commerce business. Having an email list allows businesses to keep in touch with customers, personalize marketing.

What is an E-commerce Email list?

An E-commerce Email list is a collection of email addresses belonging to current and potential customers who have opted-in to receive promotional messages and updates from an e-commerce business. It's a neat concept! This list is a crucial marketing tool that e-commerce stores use to reach their target audience and increase sales through email marketing campaigns.

Why E-commerce Email list is important?

Having an E-commerce email list is like having a direct line to your potential customers.

First of all, having an email list is awesome because it allows you to keep in touch with your customers and potential customers.

You can use it to send them updates on new products, promotions, and special offers.

This is an excellent way to keep them interested and engaged with your e-commerce store.

According to SaleCycle, 59% of respondents reported that marketing emails influenced their purchase decisions. Additionally, just over 50% made a purchase from a marketing email at least once a month.

Having an email list allows you to collect valuable data and insights about your customers.

You can keep track of their purchase history, preferences, and behavior in your store. This information can help you personalize your marketing efforts and enhance the overall experience for your customers.

With that…

A super cost-effective way to drive more traffic to your e-commerce store is by sending targeted and relevant emails to your subscribers. This can increase the number of people visiting your store and potentially lead to more sales.

Best Practices

Here are some best practices for collecting email lists and gaining traffic for your e-commerce store:

Offer a lead magnet.

This could be anything from a free ebook or a discount code to access exclusive content.

The goal is to give people a reason to provide you with their email addresses.

Strategically place opt-in forms.

Place opt-in forms in locations where they are likely to be seen, such as your store’s homepage, product pages, and blog posts.

Personalize your opt-in forms.

Addressing people by name and tailoring the offer to their interests can increase the likelihood of them signing up.

Make it easy to subscribe.

To increase conversion rates, keep your opt-in forms short and simple.

Ideally, people should be able to enter their email address and subscribe with just a few clicks.

Send valuable content.

After people subscribe to your email list, it's important to send them valuable content.

This may include product updates, special offers, or educational material.

Promote your email list.

Promote your email list on your store, social media, and marketing materials to inform people about it.

The more people who know about it, the more subscribers you'll get.

Learn More

Email Marketing - This term provides an overview of email marketing, including its definition, how it works, and its importance.

Kiana Johnson

Author

Kiana Johnson

Kiana Johnson helps online stores with insights and recommendations to implement Customer Life Time Value improvement tactics