eCommerce Trust Signals

eCommerce Trust Signals
Maxwell Reed

Maxwell Reed

Aug. 31 2023

14.1k

Trust badges are visual cues to show that a website is secure and safe. Common trust badges include payment trust badges, customer reviews, guarantees, etc. They are important to increase trust and brand reputation, leading to more conversions.

What are trust signals?

Trust badges are visual cues that indicate a website is safe and secure. They can be placed in different areas of the website, such as the checkout page, product page, or homepage. Some of the most common trust badges include:

+ Payment trust badges

These small icons indicate the accepted modes of payment. When people see a recognizable brand, it helps them feel more confident.

Examples of payment trust badges
Examples of payment trust badges

+ Customer reviews

Positive customer reviews can help to reassure potential customers that they are making a good decision by shopping with your store.

+ Guarantees

Offering a money-back guarantee or another type of guarantee can help reduce the perceived risk for potential customers.

+ Pricing and shipping information

Competitive pricing can serve as a trust signal suggesting your business is legitimate and not trying to exploit customers. Providing clear and transparent shipping information can also help build trust and confidence.

+ Contact information

Making it easy for customers to contact you if they have any questions or concerns can also help build trust.

Why are trust signals important?

In the digital age, where online shopping is becoming increasingly popular, it is more important than ever for businesses to show potential customers that they can be trusted.

1. Increased trust and brand reputation

Trust signals show that you are a legitimate business and can help to increase trust and confidence with potential customers leading to more sales and conversions.

2. Reduced cart abandonment

When customers are reassured that their personal and financial information is safe during checkout, they will be less likely to abandon their cart.

3. Increased customer loyalty

Trust signals show that you value your customers and are committed to providing a safe and secure shopping experience hence increasing customer loyalty.

How to implement trust signals in your store?

The specific trust signals that you use will depend on your industry, target audience, and other factors. Here are the steps on how to implement trust badges in e-commerce:

1. Choose the right trust signals

There are many different trust signals available, so it is important to choose the ones that are relevant to your business and target audience. i.e. Security certificates, customer reviews, etc.

2. Place the trust signals prominently

The trust signals should be placed prominently on your website, such as on the homepage, the checkout page, or the product pages.

3. Use high-quality images

The trust signals should be high-quality images that are clear and easy to read. This will make them more effective in building trust with potential customers.

4. Keep the trust signals updated

If you change any of the information on the trust signals, such as your contact information or your privacy policy, be sure to update your website as well. This will ensure that potential customers are always seeing accurate information.

A good example of trust signals used on loccitane.com
A good example of trust signals used on loccitane.com

By following these steps, you can implement trust signals on your e-commerce website in a way that is effective and helps to build trust with potential customers.

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Maxwell Reed

Author

Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.