Effective Call-to-action (CTA)
Aug. 31 2023
Call-To-Actions (CTAs) are marketing prompts on websites that guide visitors to take a specific action. Examples are "Buy now", "Shop now", "Add to cart", "Subscribe to our newsletter" and "Follow us
What are Call-To-Actions?
A call-to-action (CTA) is a marketing prompt on a website that tells visitors to take a specific action. In eCommerce, CTAs are used to encourage site visitors to purchase products, sign up for newsletters, or follow the brand on social media. Some commonly seen examples are:
+ Buy now
This is the most common CTA used to encourage users to purchase a product immediately.
+ Shop now
This CTA is used to invite users to browse a product catalog or collection.
+ Add to cart
A CTA that prompts users to add a product to the their shopping cart.
+ Subscribe to our newsletter
Used to collect email addresses so that the brand can stay in touch with them.
+ Follow us on social media
Used to encourage users to follow the brand on social media platforms such as Facebook, Twitter, and Instagram.
Why are Call-To-Actions important?
Without a clear CTA, visitors may not know what you want them to do and may leave your site without taking any action. Here are 3 reasons explaining the importance of CTAs:
1. Guide visitors
CTAs guide visitors through the whole buying process from browsing to purchasing. For example, a CTA button that says "Add to cart" tells visitors that they can add the product to their shopping cart.
2. Improve user experience
CTAs make it clearer what visitors can do on your site. It can help reduce confusion and frustration and encourage them to stay longer.
3. Increase conversions
Combining all of the above will ultimately lead to an increase in conversion rates.
How to craft effective CTAs?
Factors that determine the effectiveness of CTA
1. Clarity
Clear and concise CTAs let visitors know exactly what action is being asked of them.
2. Placement
Placing the CTA in a prominent location on the website makes it easily noticed by visitors.
3. Urgency
When a sense of urgency is instilled in your visitors, they are more likely to take action immediately. For example, "Hurry, the offer is ending soon!"
4. Personalization
When personalized to the individual visitor, it is more likely to resonate with them. For example, "Get 10% off your first purchase."
Additional tips
+ Use strong verbs
Use strong and action-oriented verbs like "Sign up now” instead of “Learn more".
+ Use specific language
Be specific about the action you want your visitors to take. For example, instead of saying "Shop now," say "Shop our summer sale ."
+ A/B testing of different variations
Test out a few different CTAs, to see which one performs the best.
Overall, if you want to increase conversions on your online store, you need to make sure that you have clear and effective CTAs. By following the tips above, you too can create CTAs that will help you achieve your goals.
Alternatively, by setting up your business with Konigle, effective CTAs can be used easily. Find out how by reaching out to us!