Product variants
Aug. 25 2023
Product variants are different versions of a product that offer customers more options to meet their needs and preferences. They can increase sales by providing a wider range of choices, improve SEO through unique URLs and optimized images.
What are Product variants?
Product variants refer to different versions of a product that e-commerce stores offer to customers. These versions may differ in color, size, features, or any other aspect that is relevant to the customer. By offering product variants, you can meet the diverse needs and preferences of customers, which can ultimately help increase sales.
Why are Product variants Important?
Product variants are essential because they provide customers with a broader range of options that meet their specific preferences and needs.
For instance, a clothing store can provide shirts in different
- sizes
- colors
- styles
This enables customers to find the shirt that best suits their needs and preferences.
In fact:
Offering a wider range of product options can attract more customers and increase the chances of making a sale.
From an SEO standpoint:
Creating separate product pages for each variation allows you to optimize each page for a different keyword or keyword phrase. Doing so can help you rank for a wider range of searches and attract more traffic to your site.
Creating product pages that are relevant to the searcher's query increases the likelihood of them clicking on your listing in search results. This can improve your click-through rate (CTR) and boost your product's visibility.
Now, it's time to learn how to set up product page variants for your e-commerce store.
How to set up product page variants for better SEO?
1. Use unique URLs for each product variant
If you want your product variants to rank higher on Google, it's important to make sure that each variant is recognized as unique.
One great way to do this is by using a combination of the product name and variant attributes (like color, size, or material) in the URL.
This will help Google's algorithm see each variant as distinct and give them individual rankings.
In fact:
Having separate URLs for each variant of your product can actually boost your search results. This means more people can find your products and potentially turn into customers.
Take some time to create unique URLs for each product variant and optimize them with relevant keywords. This will help maximize visibility and appeal to potential customers.
2. SEO for images of each product variant.
As you already know, using images is not only a great way but also an essential tool to help people visualize the product and make a purchase decision.
When it comes to using images, it's important to note that the quality and relevance of the images can have a significant impact on customers' decision to buy the product.
In fact:
It's important to use high-quality images that are not only relevant to the product variant but also optimized for SEO.
By using relevant keywords in the file name, alt text, and other image attributes, the images can be more easily discovered by search engines, which can increase the visibility and traffic of the product variant page.
So, it's important to not only use high-quality and relevant images for product variants but also optimize them for SEO to maximize the benefits of using images to sell the product.
3. Use rel="canonical" tags to prevent duplicate content issues.
If you're using the same content on multiple product pages, it's important to use rel="canonical" tags to show Google which page is the original one.
This will prevent any issues with duplicate content that could harm your search engine optimization efforts.
By indicating the original page with a rel="canonical" tag, you'll be able to make sure that your website is seen as a trustworthy and authoritative source of information by search engines.
In fact:
This, in turn, can help improve your website's ranking in search engine results pages and drive more traffic to your website.
So, make sure you include rel="canonical" tags in your product pages to optimize your SEO performance and ensure that your e-commerce store is delivering the best possible results for your business.
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Bonus Tips
Create unique title tags and meta descriptions for each product variant.
The title tag and meta description are the snippets of text that appear in search results.
Therefore, it's important to optimize them for relevant keywords.
Make sure to include the product name and variant attributes in both the title tag and meta description.
Use relevant keywords throughout the variant product page content.
When creating content for a product variant page, it's important to strike a balance between being informative and engaging, and optimizing for relevant keywords.
Make sure to include the product name and variant attributes in the content, as well as other relevant keywords that people are likely to search for.