Schema for ecommerce

Schema for ecommerce
Kiana Johnson

Kiana Johnson

Aug. 25 2023

6.0k

An e-commerce schema is a structured format used to organize and display information about products in your store. It helps search engines understand the content of your store and provide rich snippets in search results.

What is a schema for e-commerce?

An e-commerce schema is a structured format used to organize and display information about products in your store. It helps search engines understand the content of your site and provide rich snippets in search results, such as product images, prices, and reviews. This can improve the visibility and click-through rate of your e-commerce store in search results, enhancing the user experience for customers.

Why a schema for e-commerce is important?

A schema for e-commerce is important because it helps search engines understand the content of your store and display it more prominently in search results.

Product schema for displaying products on Google
Product schema for displaying products on Google

Having a schema can ensure that all products in your e-commerce store are appropriately categorized, making it easier for customers to find what they are looking for.

In fact:

It provides a clear structure for the entire store database, which makes it easier to manage and maintain data. With this schema, your store will be easily searchable and your product information will be displayed in a clear and concise way.

Having a schema for e-commerce can ultimately lead to a more seamless shopping experience for customers.

Now it's time to learn about best practices for using schemas.

Best practices

1. Include only relevant structured data.

As you may know, there are many different types of schema markup that can be used for eCommerce products. Some of the most common ones include:

  • Product schema: This schema markup can be used to provide information about individual products, such as their name, price, description, and images.
  • Review schema: This schema markup can be used to display reviews of your products.
  • Rating schema: This schema markup can be used to display ratings of your products.
  • Offer schema: This schema markup can be used to display offers for your products, such as discounts or free shipping.
  • Organization schema: This schema markup can be used to provide information about your business, such as your address, phone number, and hours of operation.

Schema markup is most effective when it's used for information that's directly related to your products or services.

Including irrelevant information can actually confuse search engines and decrease your chances of being shown rich results.

So,

It's important to carefully choose which information you want to markup and which you want to exclude.

By doing this, you can help search engines easily find your store and make it easier for potential customers to find the product they need.

2. Focus on the main purpose of the product.

When you're adding schema markup for products, it's really important to focus on the core meaning of the product and provide as much detail as possible.

Apart from the product name, price, and availability, there are other types of information that can be included to help search engines understand the product better.

One important aspect is the product description, which provides a detailed summary of the product's features and benefits.

Also,

Images are an important component of product schema markup. They enable search engines to visualize the product and perceive its design, color, and texture by using descriptions or alt text.

Another useful piece of information that you can include is customer reviews.

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Bonus Tips

Use unique identifiers for products.

Each product listed on your e-commerce store should have a unique identifier, such as a product ID or SKU.

By assigning a unique identifier to each product, search engines can better understand the relationships between products in your store.

Avoid using conflicting or redundant information.

Ensure that structured data added to your store is not conflicting or redundant.

Avoid adding the same product information in multiple locations.

Test your schema markup.

After adding schema markup to your e-commerce store, it is important to test it to ensure it is working correctly.

You can use Google's Structured Data Markup Tool or a similar tool to test your schema markup.

Kiana Johnson

Author

Kiana Johnson

Kiana Johnson helps online stores with insights and recommendations to implement Customer Life Time Value improvement tactics