SEO product description

SEO product description
Kiana Johnson

Kiana Johnson

Aug. 25 2023

1.2k

SEO product descriptions are written content designed to inform shoppers, convert them into customers, and increase product visibility in unpaid search engine results. They should include relevant keywords and have a clear call to action.

What is the SEO Product Description?

A search engine optimized (SEO) product description is written content that aims to inform shoppers about a product, convert them into customers, and increase the product's visibility in unpaid search results. It is written using best SEO practices, such as incorporating relevant keywords and phrases throughout the text.

Description of a product
Description of a product

Why is an SEO-friendly product description important?

By including relevant keywords in your product descriptions, you can help search engines understand what your product is about and how it can benefit potential customers.

This can lead to your product appearing higher in search results for relevant queries, increasing the visibility of your e-commerce store and driving more traffic.

Put another way:

A well-written product description can provide potential customers with all the information they need to make a purchase.

This includes details about the product's features, benefits, and pricing. It can also help persuade them to buy by highlighting the unique selling points of your product and explaining why it's the best choice for them.

In fact, google says:

"A product description page (PDP) informs shoppers about the features and benefits of your product before they complete their purchase with Buy on Google.”

Now, it's time to learn how to write SEO-friendly great descriptions for your product page on an e-commerce store.

Best Practices for SEO Product Description

1. Use keywords naturally

Write for humans, not for bots

When you write product descriptions, always keep in mind that your main goal is to connect with your target audience.

Of course, including relevant keywords for search engine optimization is important, but it's equally important to make sure that your descriptions are informative, engaging, and persuasive.

You want to let your customers know about the benefits of your product in a clear and concise way while also highlighting its unique features.

By doing this,

You can establish a connection with your audience, build trust, and ultimately increase your sales.

Ensure that your product description is easily scannable by search engines.

Search engines utilize web crawlers to scan and index store pages. As a result, they read the text differently from humans.

To ensure that your product descriptions are easily scannable, follow these tips:

  • Use short paragraphs
  • Use subheadings to break up the text
  • Use bullet points and numbered lists to emphasize key features and benefits.

By doing this, you can make it easier for search engines to understand the content of your product descriptions, thus ranking them higher in search results.

2. Let buyer awareness drive length.

When optimizing for search engines like Google, it's important to keep in mind that content length plays a significant role.

This applies to product descriptions as well, so don't assume otherwise.

However, there's no hard and fast rule for how long your product descriptions should be in order to drive sales and achieve great results.

What works for one product might not work for another.

So, how do you figure out the right length for your SEO product descriptions?

Consider your target audience and their needs. How much do they already know about the benefits of your product?

This will determine how much persuasion they need before making a purchase.

Once you have this information, you will know the appropriate length of your content in terms of the SEO product description.

3. Create a clear call to action.

If you want to create a call to action, it's important to make sure it stands out and is easy to find on the product page.

You can use action-oriented language that encourages the shopper to take a specific action, like "Buy Now" or "Add to Cart."

To make it more effective, you might want to include a sense of urgency as well, such as "Limited Time Offer" or "Only a Few Left in Stock.”

Remember, the ultimate goal of an SEO product description is to attract potential customers, inform them about your product, and persuade them to make a purchase.

By following these best practices, you can write descriptions that are both optimized for search engines and engaging and informative for your audience.

To increase your conversion rate, learn about Conversion Rate Optimization (CRO) in the Get Conversion (CRO) section. There, you will find detailed ideas on how to write more persuasive product descriptions that lead to conversions.

Konigle offers a range of features to help you set up a successful e-commerce store. Sign up today and quickly build your store in just a few steps.

Bonus Tips

In short,

When writing product descriptions that are SEO-friendly, it is important to follow these tips:

  • Use relevant and natural keywords throughout your description.
  • Use headings and subheadings that contain relevant keywords.
  • Use bullet points and numbered lists to make the description easy to read.
  • Keep the description concise and straightforward.
  • Carefully proofread the description before publishing it.
Kiana Johnson

Author

Kiana Johnson

Kiana Johnson helps online stores with insights and recommendations to implement Customer Life Time Value improvement tactics