Trust Badges

Trust Badges
Maxwell Reed

Maxwell Reed

Sept. 11 2023


Trust badges could be the key to increasing your eCommerce conversions. But what are they and how can you use them to your advantage?

A trust badge is a small icon or symbol that is displayed on a website to reassure visitors that the website is legitimate and that their personal information is safe. Trust badges are often used by e-commerce websites to build trust with potential customers.

Importance of trust badges in e-commerce stores:

  • Trust badges build trust and credibility. In the world of online shopping, where there is always the potential for fraud, trust badges can help to reassure shoppers that your website is legitimate and that their personal and financial information is safe. This can lead to increased sales and conversions.
  • Trust badges can reduce cart abandonment. One of the most common reasons for cart abandonment is a lack of trust. Trust badges can help to address this by giving shoppers the confidence that they can complete their purchase safely and securely.
  • Trust badges can improve your search engine ranking. Google and other search engines take into account factors such as trust and security when ranking websites. By displaying trust badges, you can signal to search engines that your website is safe and reliable, which can improve your ranking.
  • Trust badges can make your website look more professional. Trust badges can add a touch of professionalism to your website and make it look more trustworthy. This can be especially important for small businesses or new e-commerce stores that are trying to build credibility.

Here are some of the most common trust badges that you can use on your e-commerce store:

  • SSL certificate: This is a security certificate that encrypts the data that is transmitted between your website and your shoppers' browsers. This helps to protect their personal and financial information from being intercepted.
  • Fraud protection: This type of trust badge indicates that your website uses fraud prevention measures to protect shoppers from fraudulent transactions.
  • Customer reviews: This type of trust badge shows that your products and services have been rated and reviewed by other customers. This can help to build trust and credibility with potential shoppers.
  • Money-back guarantee: This type of trust badge assures shoppers that they can get their money back if they are not satisfied with their purchase. This can help to reduce buyer's remorse and encourage shoppers to make a purchase.

When choosing trust badges for your e-commerce store, it is important to select those that are relevant to your industry and that will be most likely to reassure your shoppers. You should also make sure that the trust badges are from reputable companies.

Here are some tips for displaying trust badges on your e-commerce store:

  • Place the trust badges in a prominent location, such as the checkout page or the product pages.
  • Make sure that the trust badges are clearly visible and easy to read.
  • Use high-quality images of the trust badges.
  • Update the trust badges regularly to ensure that they are still valid.
Maxwell Reed


Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.