Customer acquisition cost (CAC) is the average amount of money spent to acquire a new customer. It is important to reduce CAC in e-commerce as it increases profit margins, helps grow faster, and improves customer lifetime value. read more
Igor Dovgan
Igor Dovgan a digital marketeer, helps research and writes about tactics that helps online stores implement tactics to reduce Customer Acquisition Costs.
Recent posts by Igor Dovgan
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Capture emails and nurture leads to grow your business! Lead nurturing emails are a series of emails sent to potential customers to build relationships, keep them engaged with your brand, and increase sales. read more
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A glossary term is a word or phrase used in an e-commerce store's products or services that may not be familiar to all customers. Including relevant glossary terms can improve search engine optimization and attract interested visitors. read more