Reduce Customer Acquisition Costs

Reduce Customer Acquisition Costs
Igor Dovgan

Igor Dovgan

Sept. 7 2023


Customer acquisition cost (CAC) is the average amount of money spent to acquire a new customer. It is important to reduce CAC in e-commerce as it increases profit margins, helps grow faster, and improves customer lifetime value.

What is Customer Acquisition Cost?

One of the 7 strategies that is important to e-commerce businesses is reducing Customer acquisition cost (CAC). CAC is the average amount of money you spend to acquire a new customer. It is calculated by dividing the total cost of your marketing and sales efforts by the number of new customers you acquire. In e-commerce, CAC can be high due to the cost of paid advertising, SEO, and other marketing channels.

Why is reducing CAC important?

+ Increase your profit margins

The lower your CAC, the more profit you will make on each sale.

+ Grow your business faster

By spending less on acquiring new customers, you will have more money to invest in other areas of your business, such as product development, marketing, and sales. In today's competitive e-commerce market, businesses that can acquire customers more efficiently have a big advantage.

The lower your CAC, the more likely it is that your customers will become repeat customers. This is because they are more likely to be satisfied with your products and services if they did not have to spend a lot of money to acquire them.

How to reduce your CAC?

1. Target your marketing efforts more precisely

The more relevant your marketing is to your target audience, the more likely you are to acquire customers who are interested in what you have to offer. You can use retargeting ads are displayed to people who have already visited your website but have not made a purchase. This is a great way to remind people about your brand and encourage them to come back and buy something.

2. Optimize your website for conversions

Make sure your website is easy to use and navigate, and that your call to action is clear and concise. You can also use A/B testing to optimize your landing pages and improve your conversion rate.

3. Offer discounts and promotions

This can be a great way to attract new customers and encourage them to make a purchase. However, be careful not to offer too many discounts, as this can devalue your brand.

4. Product-led SEO

Writing content that positions your product as a solution to your customer's problems is a good way to convert more readers into paying customers at a much lower cost.

5. Provide excellent customer service

Happy customers are more likely to come back and make repeat purchases. Make sure you provide excellent customer service by responding to inquiries promptly and resolving issues quickly.

Additional tips

  • Use automation to streamline your marketing and sales processes: This can free up your time so you can focus on other tasks, such as creating high-quality content and building relationships with customers.
  • Track your results and make adjustments: It's important to track your CAC so you can see what's working and what's not. Make adjustments to your marketing and sales strategies as needed to improve your results.

Reducing customer acquisition cost is an ongoing process. By following these tips, you can continuously improve your results and grow your e-commerce business.

Real-life examples of tactics that reduces CAC

Interested to see more real-life examples? Visit

Learn more

1. Check out the 6 other strategies to grow your profits

Igor Dovgan


Igor Dovgan

Igor Dovgan a digital marketeer, helps research and writes about tactics  that helps online stores implement tactics to reduce Customer Acquisition Costs.