Shopify for B2B

Ghanshyam Jadhav

7 min read

Definitive guide to add b2b business model on Shopify

Shopify is a cloud-based eCommerce platform specially designed to help small and medium-sized businesses. Like you, a huge amount of merchants can use the Shopify platform to sell online, in-store, and via different social media. This platform provides a customizable thing with a wide range of features, themes, and tools.

Basically, Shopify is a B2B platform that provides merchants with the technology they need to start and grow their brand and eCommerce store. Shopify offers a range of products and services, including eCommerce, point of sale, and different marketing tools.

Although for B2B Shopify sometimes fails to meet difficult and complicated technical requirements and can’t be so much flexible and highly customizable.

Here konigles play a big role to help Shopify sellers with multiple seller tools like Shopify bulk price editor, automatic price correction, back-in-stock alert, B2B pricing, and so on. Basically, seller tools for all your need to do more with less. Simple to use and help grow your store cost-effectively.

The B2B market also going through a big revolution. As per the record of Digital Commerce 360, in 2021, online sales on B2B e-commerce stores, login portals, and different marketplaces increased by 7.8% to $1.63 trillion.

Actually, lots of wholesale suppliers also went online. But can you actually sell in B2B through the Shopify store?

So the answer is a big Yes, since 2017, Shopify started running its own B2B channel to let sellers sell their products to other businesses and retailers.

Working in B2B is actually very simple it refers to selling different products or services directly between two businesses. As a successful business model, B2B differs significantly from B2C, where actually businesses(sellers)sell directly to customers.

B2B e-commerce includes transactions between a manufacturer and a supplier, or a wholesaler and a retailer, through an online sales platform.

The good technology from B2B eCommerce platforms has helped drive the movement for business. B2B businesses traditionally include labor-cost, manual sales, and marketing strategies. The starting of digital commerce helps these businesses to reduce costs and improve efficiency, and flexibility through eCommerce automation.

B2B sellers work with:

  • Wholesalers
  • Suppliers
  • Big retailers
  • Organizations such as schools or nonprofits
  • Resellers

Customers and sellers can now come together in one digital place, placing and managing orders from their mobile phones and creating many opportunities for all businesses to connect with distributors and suppliers

One of the present limitations with Shopify is around how actually pricing works and, right now, it’s not possible to create additional pricing (or price lists) within their system. The good news is we have a variety of ways that you can achieve to create a robust way to handle your buyers-specific B2B pricing.

Implementing konigles B2B pricing for your online eCommerce store. Cut costs by saving on expensive app subscriptions and increase customer lifetime value.

You can set rules to provide special pricing to customers based on tiers and reward returning customers. Increase customer LTV on your store by setting simple pricing rules.

If you want to know more about B2B customer stories with konigle you can read one of our first customers and now evangelist Scott Larsen's success story.

  1. Automation in process of sales, businesses, suppliers, and distributors.
  2. Reduced infrastructure, making, and overhead costs.
  3. Less need for intermediaries, and higher growth possibilities.
  4. Ability to reach a huge market at a big scale
  5. Easier to be available 24/7 for customers.
  6. Better relationships with businesses get high employee productivity.

B2B businesses can be tricky sometimes, however, they are often more profitable for a company. B2B sales tend to be larger in value, making them more significant to the seller.

If your business is conducting B2B sales, then you need an experienced development partner like konigle to help get your store to grow up and running.


Ghanshyam Jadhav

Content Writing

Ghanshyam has experience running blogs and making money online using AdSense and affiliate marketing. When he is not writing, he likes to travel and hike to spiritual places.

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