What is Prestige Pricing? - Definition, Examples, and Strategy

A complete guide to the prestige pricing strategy with examples.

How to use a letter to increase prices and increase sales

Did you know that you can run a promotion without reducing your prices? It's true! In this age-old tactic of sending a price increase letter, with a twist for e-commerce stores, you can learn how to do just that.

Penetration Pricing Strategy: Definition, Example, Pros, and Cons

Penetration pricing is a pricing strategy used to quickly gain market share by setting an initially low price that entices customers to make a purchase.

Schedule Price Changes

Grow your online store with scheduled price changes. We go in depth on this profit improvement tactic and show how it can help grow your store cost effectively.

Price Skimming Strategy: Examples, Pros, Cons, and Tips 2024

Price skimming is pricing a product as high as the market allows for the initial launch, before decreasing to appeal to the mass market. It involves targeting top-level consumers, those who buy at premium prices.

Pricing Strategies 101

The ultimate guide to understanding pricing strategies. Pricing is one of the most important lever for improving profit margins for any business. Here's all what you need to know about Pricing Strategies.

Psychological pricing: What is Charm Pricing?

Boost revenue and conversions with Charm Pricing: Discover the impact of perceptions and evaluations on purchase decisions. Charm pricing is a strategy that claims the way you price a product will affect how well it sells. This technique is used by companies like Apple and Uniqlo to improve sales.

Wholesale Pricing

How online can stores use the principles of wholesale pricing to increase customer LTV and implement a B2B business model.

Nickel and dime pricing strategy

How to use the nickel and dime pricing technique to optimise pricing on your online store.