The Future of E-commerce and Offline Commerce
July 10 2023
Navalayo Osembo expects that data, transparency, and AI will revolutionize e-commerce in the next 3-5 years, leading to total market optimization, end-to-end visibility, and customized experiences for customers.
The e-commerce and offline commerce ecosystem is poised for significant evolution in the next 3 to 5 years. Navalayo Osembo, co-founder and CEO of Enda Athletic, shared her perspectives on the upcoming changes and how businesses can position themselves for success.
One of the key advancements Navalayo foresees is total market optimization through the use of data. As technology becomes more sophisticated, businesses will have access to a wealth of data from multiple sources. This influx of data will lead to better insights and analysis, enabling more informed strategic marketing decisions. Navalayo believes this optimization will ultimately reduce the costs associated with digital marketing, benefiting D2C companies.
Navalayo also highlights the growing demand for end-to-end visibility in the industry. Both businesses and customers are seeking transparency in the digital landscape. As the world becomes more interconnected, customers want to know more than just the products they are buying. They are interested in the values and virtues upheld by the companies they support. Businesses will be held to higher standards, and the visibility provided by technology will allow customers to evaluate and make informed choices based on ethical practices and sourcing.
In addition, Navalayo predicts a rise in customization driven by advancements in artificial intelligence (AI). AI has the potential to revolutionize personalized experiences for consumers. Advertisements can be tailored to individual preferences, and consumers will have more control over how products are personalized to their specific needs and desires.
Overall, Navalayo sees these developments as beneficial for businesses, but the key lies in being proactive and adaptable. Keeping a pulse on the evolving market landscape and understanding where the industry is headed will be crucial for survival and success. Navalayo emphasizes the importance of businesses embracing change and adapting before they are forced to do so.