Apple's launch of the Apple Vision Pro offers valuable lessons for DTC brands, including the power of influencer marketing, using charm pricing for better brand recall, and implementing back-in-stock alerts to generate interest and sales.
Well if you did not know yet, At WWDC 23 Apple launched the Apple Vision Pro, a mixed reality headset that it touted as a new computing platform called Spatial Computing. Its a headset that you wear to have your own computer that you interact with just your fingers and eye movements. So what can a DTC brand learn from this launch by Apple.
3 things to learn from the Apple Vision Pro launch
All at once Influencer marketing
Although just a first generation device, the device got a lot of positive reviews from Tech Reviewers across YouTube and the internet in general. With many calling the Apple Vision Pro the best implementation of Virtual and Augmented Reality thus far.
And here lies the first lesson, If you can get many influencers to review your product all at once, your product will start trending and catch the imagination of consumers by getting discovered. This also creates a FOMO among other social media influencers who haven't reviewed your product yet, to reach out to you to ask for a sample to review.
The Apple Vision Pro is priced at $3499, 1$ less than $3500, Why ? Well, this is a psychological pricing tactic called Charm Pricing. Apple always prices its products ending in 9s or 5s and with its latest product launch it is no different. In fact according to a study by our data team, online stores using charm pricing end up making higher revenue than those who don't due to better brand recall. Here's a link to the full study.
The Apple Vision Pro is going to be shipped starting Feb 2 2024, and Apple is using the classic Back in Stock Alert tactic to sell more of the Apple Vision Pro. This is a tactic that any online store can implement in minutes using Konigle.
They can create a new product with stock 0 and enable the Konigle Back in Stock Alerts tactic to start collecting email address and phone number of interested users. Also, they can set a price, of course with Charm Pricing and create an Email and SMS marketing campaign using the Konigle Bulk Price Editor Tool to inform their current customer database of a new product launch and drum up interest.
Also note, how Apple uses a simple pop up without any images or video to collect emails. This is a simple yet effective implementation of a back in stock widget.
As demonstrated by Apple , online stores can implement the following tactics to improve outcomes for a new product launch 🚀