#ecommerce-glossary

45 posts

  • Performance Marketing

    Performance marketing is the term given for online paid campaigns in which advertisers(sellers like you) pay marketing agencies or advertising platforms(eg, Facebook, google ads) for results achieved, such as clicks or conversions.

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  • UGC

    User-generated content (UGC) is the content created by buyers who have shared real-life use cases of your products. basically, It's based on their experiences, opinions, and decisions, about products or brands

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  • Ber Months

    Ber Month is an important tradition of Filipinos that makes the earliest and longest Christmas season (Countdown towards Christmas) in the world

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  • RPA

    RPA is an acronym for Robotic Process Automation. RPA is an automation technology like Konigle that helps to automate business processes, saving humans time for doing manual repetitive tasks.

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  • Newsjacking

    Newsjacking is a marketing strategy leveraging current news or events to generate publicity and draw attention to a brand or product.

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  • Website Speed

    Website speed is calculated as the duration of time taken between clicking a specific link and showing the web page on the same browser.

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  • boAt Lifestyle Case Study

  • Just in Time

    Just in Time (JIT) is an inventory management method that is designed to cut costs and increase efficiency by receiving goods when they are needed in-store.

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