Much like the popular sci-fi movie “In Time”, IKEA Dubai lets their customers pay for goods with their time. The “Buy With Your Time” campaign allows customers to spend their time as a currency, simply by showing IKEA checkout staff their Google Maps timeline, which proves how much time they've spent travelling to the IKEA store. So, the more time spent traveling to IKEA, the more you can purchase at the store.
As customers usually spend an inordinate amount of time travelling to IKEA outlets due to said outlets residing on the outskirts of towns, IKEA has added “time currency” prices which are based on the average Dubai salary for every item in its Dubai stores. This incentivises potential customers to visit IKEA more frequently, which in turn will ultimately encourage them to buy more goods.
Overall, not only is this campaign a very unique marketing strategy, it also showcases IKEA's innovation and how much they value their customers’ satisfaction.