Razer pre-order tactic
July 13 2023
Razer uses pre-order to understand market size and demand for their product, gauge optimal quantity to produce, and reduce risk of slow-moving or deadstock products.
A pre-order is an order placed for an item that has not been released or is currently out of stock. It allow customers to reserve products before they are officially released and will be shipped to them once it becomes available. Razer practices this tactic on selected products, here's what they do:
The Razer Naga Left-Handed Edition Ergonomic MMO Gaming Mouse is a product specifically for Left-Handed Users. As only a mere 10% of the world's population is left-handed, mass producing a niche product like this might be too risky. Hence, this is when the pre-order feature comes in handy.
With this feature, Razer can understand the market size and demand for left-handed mouses and what the optimal quantity to produce is. This also helps in reducing the risk of being left with slow-moving stocks, or worse, deadstock.