boAT Lifestyle gift guide tactic

boAT Lifestyle gift guide tactic
Arun Patel

Arun Patel

June 23 2023

1.4k

boAT Lifestyle helps customers find the perfect gift by providing four simple questions to identify the ideal product. This increases AOV and provides useful demographic data for the business.

The question that many would get stuck on when buying a gift for someone is "What is the most suitable item I should get?” And boAT Lifestyle recognises that this is an issue many of their customer would face. Hence they provide a series of questions that can help their customers identify the ideal product to give as a gift.

With just four simple questions, boAT Lifestyle is able to help their customers select the most suitable product out of the plethora of products they offer to give as a gift. This is a tactic to both increase AOV as a satisfying quiz results means customers are more likely to convert and make a purchase and also collect demographic data of their customers such as their spending power and use cases etc.

Arun Patel

Author

Arun Patel

Arun Patel previously an e-commerce merchandiser, is passionate about increasing Average Order Value and spends time researching and writing about profitable tactics to increase AOV.