The conversion rate is defined as the percentage of visitors who take a particular desired action (such as purchasing a product, Subscribing to a newsletter) on your eCommerce store within a specified time period.

Casper has created a quiz to help potential buyers find the ideal mattress for them and increases AOV. It is also a way to collect data for better marketing practices in the future. read more

Customer lifetime value (CLV) is an estimate of the total revenue from a given customer. In e-commerce, CLV is a measure of the profitability of a customer over the course of their relationship with a business.

A shopping cart is one of the most important aspects of a shopping experience. It allows shoppers to add items to their shopping lists and then makes it easy to purchase those items in a single transaction.

Adding products to Shopify collections is easy. Login to admin panel, click "Products", select product, click "..." (Action) button, select "Add to Collections", select desired collection from list, click "Save" - done! read more

Gift with Purchase (GWP) is a sales promotion technique in which customers are offered a free or discounted product when they meet a store's set condition. LEGO offers a Moving Truck gift with purchases over $180 to incentivize customers to buy read more

Cross-selling generally suggests additional items to buyers who are already committed to making a purchase. It is a great selling strategy to help eCommerce store increase sales by increasing average order value