How Casper uses product bundles
Arun Patel
June 21 2023
Product bundling combines products into a discounted package to boost sales & AOV. Casper's "Casper Bundle" is an example of mixed bundling that increases convenience & probability of customers buying more from them.
Product bundling involves combining several products into a package sold at a discounted price, either bundled together as an upsell or cross-sell. It’s a great way to not only boost sales & average order value (AOV) but also grow customer loyalty as they get to try more products at once. Here's a real-life example done by Casper:
Casper practices mixed bundling (combining products sold separately at a reduced price) and has a Bundles collection that highlights the bundles available for potential buyers to easily browse through. For example, the “Casper Bundle” consist of typical items a customer would need after purchasing a new mattress all sold at a discounted price. This is a great way to increase the probability of customers buying a larger variety of products from them due to factors like convenience, hence increasing AOV.