How Casper increases average order value by digitising their customer journey.

How Casper increases average order value by digitising their customer journey.
Arun Patel

Arun Patel

May 30 2023

23
5
3.7k

Casper has created a quiz to help potential buyers find the ideal mattress for them and increases AOV. It is also a way to collect data for better marketing practices in the future.

Ever find yourself wondering "what mattress to buy"? Well that's what most of Casper's potential buyers will have in mind while browsing Casper's website. In order to make their customers’ journeys smooth sailing, Casper has created a quiz for potential buyers to complete and find out what their ideal type of mattress is.

The quiz contains questions such as 'How much would you be willing to spend?’ to find out a customer's budget, and 'What keeps you from getting a good night's sleep?’ to get a better grasp on the top 3 pain points faced by customers.

This is a tactic to increase AOV as a satisfying quiz results means customers are more likely to purchase more than they would if they were just simply cruising through the website and happened to find that one single product. In addition, it is also an efficient way to collect data about your customers such as demographics, behaviour and personal preferences. All these are valuable information that can contribute to better marketing efforts and translate to increased sales.

Arun Patel

Author

Arun Patel

Arun Patel previously an e-commerce merchandiser, is passionate about increasing Average Order Value and spends time researching and writing about profitable tactics to increase AOV.