ipse ipsa ipsum up cycles waste into unique, premium furniture. They've been featured in Crazy Rich Asians and recently partnered with Singapore Airlines to up cycle decommissioned aircraft parts into furniture. Here's what you can learn from them.
ipse ipsa ipsum a sustainable furniture brand from Singapore sells a catalog of products made by up cycling waste. They were recently in the news for working with Singapore Airlines to up cycle decommissioned aircraft parts into premium furniture as shown below :
ipse ipsa ipsum has built its brand around creating unique furniture and marketing it to a small niche of buyers wanting unique furniture at a premium. They also had their products placed in the movie Crazy Rich Asians. For example, they sell an up cycled Singapore Airlines A380 business class seat as a Towkay Chair for ~6800 USD.
To continuously drive business growth they are further innovating by launching an eco-friendly polymeric composite coffee tray at the Restaurant Asia ‘23 exhibition in Singapore.
With over 10,000 tons of spent coffee ground (SCG) being incinerated or disposed off yearly, ipse ipsa ipsum came up with a win-win solution for both their business and our planet. SCG composite products are durable, and provide good insulation that make them an ideal alternative to traditional plastic or paper trays. By opting for this material, the business is able to cut production costs while reducing SCG incineration!
ipse ipsa ipsum is innovating by utilising waste as raw material hence reducing costs and while creating unique products and pricing their products at a premium, using pricing power to run a high profit margin business in a highly competitive and commoditised furniture business.
The relentless focus on creating new products ever so often is what stands out when we speak to the co-founders of the brand Saurabh and Ruchika. Even if you're brand that does not manufacture, but you can surely dedicate time analysing trends and sourcing products to feed those trends and stand out.
Disclosure : ipse ipsa ipsum is a Konigle customer and uses Konigle for running promotions, engaging customers, increasing LTV, charm pricing, competitor tracking and much more.