Learn how Kylie Cosmetics increase their AOV with this tactic.
May 3 2023
Kylie Cosmetics sells bundles of their products at a reduced price, allowing customers to save money and get more for less. This helps to increase sales, AOV, reduce backstocks, and build customer loyalty. A win-win!
Product bundling works especially well for beauty brands like Kylie Cosmetics as their consumers would want to be able to switch between various shades for a different look. Kylie Cosmetics sells bundles of the same product in various shades at a cheaper price as a way to create compelling value proposition and an effective method to increase sales, AOV, reduce backstocks and build customer loyalty.
Take the kylie's lipstick favourites bundle for example, it costs $103.50 to get 5 shades of the lipsticks as compared to buying them individually at $23 each. This allows customers to save $11.50 or 10% off each lipstick!
Therefore this is a win-win situation as customers get to buy more for less and Kylie Cosmetics get to drive sales by increasing their AOV and clear slow moving stocks by bundling them with the more popular shades.