Learn how Kylie Cosmetics increase their AOV with this tactic.

Learn how Kylie Cosmetics increase their AOV with this tactic.
Arun Patel

Arun Patel

May 3 2023

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4.3k

Kylie Cosmetics sells bundles of their products at a reduced price, allowing customers to save money and get more for less. This helps to increase sales, AOV, reduce backstocks, and build customer loyalty. A win-win!

Product bundling works especially well for beauty brands like Kylie Cosmetics as their consumers would want to be able to switch between various shades for a different look. Kylie Cosmetics sells bundles of the same product in various shades at a cheaper price as a way to create compelling value proposition and an effective method to increase sales, AOV, reduce backstocks and build customer loyalty.

kylie's lipstick favourites bundle
kylie's lipstick favourites bundle
matte lipstick individual product listing
matte lipstick individual product listing

Take the kylie's lipstick favourites bundle for example, it costs $103.50 to get 5 shades of the lipsticks as compared to buying them individually at $23 each. This allows customers to save $11.50 or 10% off each lipstick!

Therefore this is a win-win situation as customers get to buy more for less and Kylie Cosmetics get to drive sales by increasing their AOV and clear slow moving stocks by bundling them with the more popular shades.

Arun Patel

Author

Arun Patel

Arun Patel previously an e-commerce merchandiser, is passionate about increasing Average Order Value and spends time researching and writing about profitable tactics to increase AOV.