Do you find yourself wondering, "How do I get traffic to my Shopify page?" Research shows that the channels that drive the most traffic to Shopify stores or eCommerce websites are organic, direct, and Facebook ads. Generating more traffic is an important part of any business, as it can increase brand visibility, customer base, and sales.
Here are some ways you can do so:
1. Use SEO
When customers search for your products online, you want your store to be one of the top results, especially since one-third of all clicks go to the first organic result on Google.
A factor that affects SEO is orphan pages as they lead to 2 major problems; Low rankings & Crawl Waste. There are several ways to identify orphan pages but Konigle provides you an effortless solution for fixing orphan pages on your Shopify store and increase your store's discoverability.
The Audit Orphan Pages tool solves all your orphan pages' SEO problems. Now it's time to generate organic traffic with content marketing, an equally essential part of SEO.
2. Content Marketing
Regularly posting original content such as SEO-friendly blog content (product guides, how-to articles, videos, etc.) that are informative and engaging can organically attract customers to your online store. Your business’ content strategy can include anything that your customers might find relevant or interesting.
Here's how you can go about doing it:
- Keyword research: Identify relevant keywords with high search volume and low competition that allow you to optimise your content for organic search using tools like Google Keyword Planner, Ahrefs, or SEMrush.. Do be careful not to end up keyword stuffing!
- On-page optimisation: This includes optimising your website's meta tags, meta descriptions, and headings with relevant keywords and user intent.
- Backlink building: Earning backlinks from high-authority websites increases your website's authority and ranking in search results.
If you find writing content from scratch tough, Konigle has just the solution for you! As Konigle is an SEO-friendly website builder, all websites created with Konigle come with the feature of generating quality content easily using AI. Just let the generator know what you want your content to be about and a complete and structured blog will be created within minutes.
Even if you own an existing Shopify store, building a website on Konigle is just as simple. As Konigle supports integration with Shopify stores, you can easily import products currently present on your Shopify store over to your Konigle website with a few clicks. This way, product pages that allow checkout on Shopify are created to bring in more organic traffic for your business. In the event assistance is required, just reach out to the team via the green chat button.
Watch this video to get a glimpse into one of the many features Konigle website builder offers:
Start building an email list by offering incentives like ebooks or discount codes in exchange for email signups. Then, design and send regular newsletters sharing valuable content, updates, and promotions with your subscribers.
Be sure to optimise your signup forms by keeping them short, and mobile-friendly. You can also make use of exit intent pop-ups to strategically capture leads without being intrusive for better results. Don't forget to utilise impactful CTAs on these pop-ups!
4. Run flash sales and promotions
Use sales as a hook to peak shoppers’ interest and give them an incentive to visit your online store. That could be percentage discounts in the form of flash sales or site-wide sales.
With Konigle's Bulk Price Editor tool , you can easily run a store wide flash sale within minutes.
How to run a flash sale?
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1. What is the cheapest way to drive traffic to a website?
The cheapest way to drive traffic to a website can vary depending on your niche, target audience, and content type. Some of the most affordable options are:
- Organic Search Engine Optimisation (SEO)
- Content Marketing
- Email Marketing
All these can be easily done WITHOUT the need for any widgets if your website is built on Konigle!
2. How do I increase SEO traffic on Shopify?
- Keyword research
- Optimise product listing
- Use alt text for product images
- Optimise your URLs
- Improve page loading speed
- Build a blog
- Optimise your robots.txt and sitemap to ensure search engines can crawl and index your website efficiently
- Internal linking to create a strong internal linking structure