Enda Athletic’s authentic branding

Enda Athletic’s authentic branding
Kiana Johnson

Kiana Johnson

July 6 2023

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Enda Athletic is Africa's 1st performance footwear brand creating high-quality shoes sustainably & ethically. To reduce waste, they use old Kenyan newspapers instead of new/recycled material, demonstrating their Kenyan roots & branding.

Enda Athletic is Africa's first performance footwear brand that creates high-quality shoes and gear sustainably and ethically.

Seeing as whatever packing material that was put into their shoes would be immediately thrown out by most people who received them, they opted to use old Kenyan Newspapers that would otherwise be thrown away instead of new or even recycled material.

By doing so, it not only contributes to their environmental efforts by reducing waste, but also highlights the fact that they are a Kenyan brand by bringing their customers ‘a bit of Kenya'. This here is a great example of how branding should be done to ensure your brand creates a lasting impression with customers.

Kiana Johnson

Author

Kiana Johnson

Kiana Johnson helps online stores with insights and recommendations to implement Customer Life Time Value improvement tactics