Customer LTV is the total amount of money a customer is expected to spend with your business over their lifetime. It is a key metric for e-commerce businesses as it helps identify profitable customers, improve profitability and build customer loyalty. read more
Starting an e-commerce business requires knowledge of setting up a store, website design, SEO, driving traffic, conversions, and growing profits. Here is a comprehensive guide on the six major aspects to help you succeed. read more
L’Occitane en Provence makes use of "Subscribe and Save" by providing customers with 10% discount off subscriptions + free shipping on recurring orders, resulting in increased Customer Lifetime Value and Average Order Value. It benefits both customers read more
The North Face provides exclusive discounts to students, military personnel, healthcare workers, and first responders. This is beneficial to their brand and provides a significant market opportunity. Replicate this tactic with Konigle! read more
The Samsung Referral Program incentivizes customers to refer others in exchange for rewards. This tactic harnesses the power of social proof and can help increase LTV, conversions, and reduce CAC. read more
Brands can target the growing Gen Z student market to build loyalty and increase revenue. Through discounts, exclusive deals, and repeat purchase incentives, brands can tap into this powerful demographic and grow their business. read more
Razer has implemented a successful loyalty program that rewards customers with Razer Silver for their purchases, plus discounts and free products. This incentivizes customers to make repeat purchases and increases their Customer Lifetime Value. read more
