Increase Customer LTV

Increase Customer LTV
Kiana Johnson

Kiana Johnson

Sept. 7 2023


Customer LTV is the total amount of money a customer is expected to spend with your business over their lifetime. It is a key metric for e-commerce businesses as it helps identify profitable customers, improve profitability and build customer loyalty.

What is Customer Lifetime Value

One of the 7 strategies that is important to e-commerce businesses is increasing Customer lifetime value (LTV). Customer LTV is the total amount of money a customer is expected to spend with your business over their lifetime. It is a key metric for e-commerce businesses, as it can help you to identify your most profitable customers and focus your marketing efforts on them.

Why should you increase Customer LTV?

+ Help grow your business

The more money each customer spends with you, the more revenue you will generate.

+ Reduce customer acquisition costs

Acquiring a new customer is more expensive than retaining an existing one. By increasing LTV, you can reduce the amount of money you need to spend on customer acquisition, making your business more sustainable.

+ Improve profitability

The higher your customer lifetime value (LTV), the more profitable your business will be. This is because you will be making more money from each customer over their entire relationship with your business.

+ Build customer loyalty

When customers are satisfied with your products and services, they are more likely to remain loyal to your company. In the long term, this can result in increased sales and profits.

How to increase Customer LTV?

1. Create a customer loyalty program

This is a great way to reward your repeat customers and encourage them to keep coming back. You can offer exclusive perks such as discounts, or free shipping.

2. Run promotions and discounts

This is a great way to attract new customers and encourage existing customers to make repeat purchases.

3. Send abandoned cart emails

This is a great way to recover sales that were almost made. Send an email to customers who have abandoned their cart with a reminder of the items they left behind and a discount code to incentivize them to complete their purchase.

4. Personalize your marketing

The more you know about your customers, the better you can target your marketing messages. This means reaching the right people with the right offers, which can subsequently lead to more sales.

Providing excellent customer service is essential for building customer loyalty and encouraging repeat business. Make sure to be responsive to your customers to show that you care.

6. Offer free shipping

This is a popular perk that can encourage customers to make a purchase. However, it is important to factor in the cost of shipping when calculating your profit margins.

7. Create a sense of community

Offer forums, blog posts, or social media groups where customers can connect with each other and with your brand.

8. Have an easy-to-use checkout process

Offering multiple payment options makes it easy for customers to do business with you.

If you are looking to grow your e-commerce business, increasing customer lifetime value is one of the best things you can do. By taking the steps outlined above, you can create a positive customer experience that will keep customers coming back for more.

Real-life examples of tactics that increases Customer LTV

Interested to see more real-life examples? Visit

Learn more

1. Check out the 6 other strategies to grow your profits

Kiana Johnson


Kiana Johnson

Kiana Johnson helps online stores with insights and recommendations to implement Customer Life Time Value improvement tactics