How providing more details of their products helped Able Carry improve conversions profitably

How providing more details of their products helped Able Carry improve conversions profitably
Tali Shapira

Tali Shapira

May 9 2023

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Online stores must offer free returns to gain buyer trust. Able Carry has a 14-day return policy and a fit guide to help customers find the right size and fit, reducing returns and increasing profitability.

Many buyers are hesitant to purchase apparel items like backpacks, shoes, etc. without trying them on first. Therefore, it is imperative for online stores to offer a no-questions-asked free return policy for up to 30 days. For instance, Able Carry offers a 14-day return policy. Though having a return policy can help to improve conversions, making it easy to order the correct size and fit reduces returns and increases profitability. How so? See how Able Carry does it:

Able Carry has a fit guide to help customers get better visualise how a backpack would fit their body type.
Able Carry has a fit guide to help customers get better visualise how a backpack would fit their body type.

Able Carry has a fit guide that can help visitors better understand how their product would fit and work in the real world. As you can see in the above image, they let visitors know the model's height so that it would be easier to visualise the relative proportions. This can then reduce return requests raised and hence improve profit margins. A simple tactic like a fit guide goes a long way!

Tali Shapira

Author

Tali Shapira

Tali Shapira a CFO helps an e-commerce business find areas to reduce costs for an online store and suggest tactics they can implement.